Cumbria Tourism
We worked with Cumbria Tourism on developing the adventure tourism sector in Cumbria, specifically a market review and appraisal to identify and assess best growth prospects for the adventure tourism sector in the county.

The adventure tourism sector has become an important part of the tourism and leisure market in Cumbria, with a strong focus in the Lake District. The Adventure Capital UK (Ad Cap) ‘brand’ has been created to co-ordinate and facilitate investment to develop and promote adventure tourism in Cumbria. The focus of our work has been to review and assess the adventure tourism sector – its strengths, weaknesses, opportunities and threats – from a customer and market perspective, test and develop strategic priorities for the sector in Cumbria and provide a coherent framework with defined actions and interventions for developing the adventure tourism product.

North Wales Outdoor Sector Vision and Action Plan
The team was commissioned by Tourism Partnership North Wales to prepare a new Vision and Action Plan for the outdoor sector in North Wales. North Wales is internationally recognised as providing excellent opportunities for outdoor recreation, with a strong activity ‘offer’ based on its outstanding environmental assets and range of activities available.

However, partners recognised a lack of co-ordination and connection across the broad policy and programme agenda associated with the outdoor sector.

The focus of our work included a market review and assessment of the outdoor activity sector leading to the preparation of a challenging vision and action plan for the sector in North Wales. We also advised on the form and function of a strategy forum and action-partnership to drive forward the plan.

North Soar, Nottinghamshire
Destination study – North Soar is an attractive rural area of approximately 50 square miles located to the south of Nottingham and north of Loughborough. The area has a number of walking, cycling and horse riding trails.   PSCL were commissioned by the North Soar Trails Syndicate to carry out research into the opportunity of creating a tourist destination, initially based, on these activities (and heritage assets).   Along with the research a major consultation exercise helped to identify the potential development opportunities leading to the production of a Structured Action Plan to take forward initiatives to help create a ‘tourist destination’.

Forest Enterprise, Specialist Activity Accommodation, Wales
We were commissioned to research market opportunities for developing innovative accommodation modules linked with specialist outdoor activities within FE managed forests.

Our research  (including carrying out research with walkers and mountain bikers) and site visits focused mainly around north and south Wales, identifying funding and marketing opportunities and preparing initial revenue forecasts for individual sites.  We also developed two concept accommodation modules with an architect.

New Shore, South Shields
We worked on a major project to secure the redevelopment of a 30ha site at South Shields riverside for comprehensive regeneration for a new mixed use neighbourhood, accommodating employment, leisure and residential uses.  We were appointed by South Tyneside Council and One NorthEast to provide specialist leisure input to assist develop an economic appraisal of the scheme together with securing outline planning.

The focus of our work was to establish a new riverside environment, known as the New Shore. The New Shore follows the river frontage and is linked to existing and proposed residential communities via a series of terraces. The area designated for the New Shore is characterised by significant area of redundant docks. Our specific role was to test and determine a viable and deliverable activity mix that will provide a range of opportunities for existing (and new)communities as well as visitors to the town.

St Modwen Properties
Working for St Modwen Properties we carried out a leisure and tourism options review for a 190 hectare site in the Midlands. The work focused on carrying out a strategic and market review to identify end leisure and tourism uses and the potentialmix for the site.

Seaside Town Regeneration, Somerset
Appointed by North Somerset District Council to carry out a feasibility study to advise on the development and the property management strategy of the Council owned seafront concessions to assist with the regeneration of the seaside resort of Weston-super-Mare.

Littlehampton Seafront Regeneration, West Sussex
Working in a multi-disciplinary team including master planners and economic regeneration specialists we provided expert tourism advice to identify opportunities which would help to regenerate the Seafront area which was facing a number of specific challenges.

Upper Waveney Valley Study, Suffolk
We led a multi-disciplinary study team on behalf of Mid-Suffolk District Council to assess the potential to enhance the tourism and recreational facilities along The Waveney Valley, including environmental enhancement schemes.

The study analysed two major sites in particular, producing outline schemes for grant application and planning purposes.

Supporting Study for Local Development Framework, Chichester, West Sussex

In conjunction with SEEDA and Rubicon Regeneration we evaluated the specific tourism development potential of the Manhood Peninsula. We related the core findings to recommendations for the emerging local development Framework to ensure that tourism received a ‘fair hearing’ as part the strategic planning process.

A Tourism Strategy, East Kent
We formed part of a team alongside the former South East England Tourist Board and we were commissioned to research and develop a tourism strategy for the East Kent region. Our principal involvement related to the identification of practical and achievable commercial development opportunities, compatible with the area’s strategic aims. We also developed a recommended approach to funding.

Spatial Plan for Central Wales Tourism
Study on behalf of the Mid Wales Tourism Partnership to contribute towards the tourism element of the Spatial Plan for Central Wales.

The study included carrying out a review of existing research and a significant consultation exercise to identify ‘gaps’ within the tourism market place.  From this new opportunities were identified for the tourism product in Central Wales with a detailed costed action plan to deliver the project partners.